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Authorized Generics are prescription drugs produced by brand pharmaceutical companies and marketed under a private label, at generic prices. Authorized Generics compete with generic products in that they are identical to their brand counterpart in both active and inactive ingredients[1]; whereas according to the Office of Generic Drugs, generic drugs must contain identical active ingredients as the brand[2]. Authorized Generics compete with generics on price, quality and availability in the generic marketplace, and are marketed to consumers during and after what is commonly known as “the 180-day exclusivity period”.
Headquartered in Cincinnati, OH, Prasco Laboratories has launched the largest number of Authorized Generic [3]products in the industry with multiple brand pharmaceutical partners.
Public Studies
According to Roper Public Affairs & Media, 2005 public research underlines consumer demand to have Authorized Generic prescription drugs availalble, showing over 80 percent of Americans want the option of Authorized Generic prescription drugs [4]. The FTC is currently undergoing a study entitled the "Competitive Implications of Authorized Generic Drugs" [2] in the marketplace. Several independent organizations have commissioned their own studies including Pharmaceutical Research and Manufacturers of America[5],[6] Sonecon[7][8], GPhA[9][10], furthering the competitive debate.
References
- ^ FTC Proposes Study of Competitive Impacts of Authorized Generic Drugs
- ^ a b Office of Generic Drugs Home Page
- ^ http://www.authorizedgenerics.com/default.asp?contentid=4&img=AG_products.jpg
- ^ Prasco Laboratories: Over 80 percent of Americans Want the Option of Authorized Generic Prescription Drugs; Research Underlines Consumer Demand to Have Authorized Generic Prescription Drugs Available. - Journal, Magazine, Article, Periodical
- ^ PHRMA - New Study Finds That Authorized Generics Can Lead to Lower Drug Prices, Increased Savings
- ^ http://www.phrma.org/files/IMS%20Authorized%20Generics%20Report_6-22-06.pdf
- ^ http://www.authorizedgenerics.com/default.asp?contentID=47
- ^ Microsoft Word - The Impact of Auhtorized Generics - Shapiro-Hassett - May 2 2007.doc
- ^ GPhA | Independent Analysis Reveals that Authorized Generics are Bad for Consumers, Lead to Higher Pharmaceutical Prices
- ^ http://www.gphaonline.org/AM/Template.cfm?Section=Home§ion=2006&template=/CM/ContentDisplay.cfm&ContentFileID=329
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