Brandweek is a weekly American marketing trade publication. First published in 1986 as Adweek's Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek covers the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the Adweek Group of magazines owned by Dutch conglomerate VNU. It publishes 46 issues a year.
References
Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE, p. 24. ISBN 0761927719.
