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| Type | Subsidiary |
|---|---|
| Founded | Sarasota, Florida (2002) |
| Headquarters | 301 N. Cattleman Rd, Sarasota, Florida 34232 |
| Key people | John Lemp, chief executive officer |
| Industry | Affiliate marketing |
| Products | Affiliate network |
| Website | Clickbooth.com |
Clickbooth is a Performance Based CPA (Cost Per Action) network with a similar business model to Commission Junction. The network is a division of IntegraClick, Inc. and based in Sarasota, Florida. The network has approximately 20,000 affiliates or publishers and 3,000 active advertiser campaigns as of October 2007. The network was founded by John Lemp in September 2002 who is also the current acting CEO of IntegraClick, Inc..
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Background
Performance based advertising also known as CPA advertising has become increasingly popular throughout the past year as major online players such as Google have entered the space.[1]
The popularity of such networks is due to to the increased focus on the actual worth of each user and the ability of CPA to combat both click and impression fraud which has plagued many online sites.
A recent in depth article[2] in Adotas explains some of the differences between CPA and the traditional internet marketing methods such as CPC and CPM.
Competitors
- Neverblue a subsidiary of Vertrue Inc.
- Hydra, LLC
- Advaliant a division of MediaTrust
- Azoogle
- Commission Junction a ValueClick company
References
- ^ Google tries 'cost per action' model written by Steve Malone, 23. June 2006, ITPro.com
- ^ Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression written by Kiran Aditham, August 28th 2006, Adotas
External links
- Clickbooth Blog
- Clickbooth's Twitter Update for News and Events
- Clickbooth.com a division of IntegraClick, Inc based in Sarasota, Florida
See also
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