specifically, the design and facial characteristics unique to a given clown
generally, the make-up and costuming of a clown, as in "Bubbles arrived first, in clownface, and ready to greet the crowd"
rarely, the term clownface is used synonymously with clown white, the white foundation makeup of a whiteface clown.
very rarely, as a comical insult or name for a friend, as in "hey clownface, whats the haps?" or "you out tonight clownface? "
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