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Professional amateurs (also Pro-Ams or ProAms) is a conceptual term to describe a blurring between the separate distinctions of professional and amateur within any endeavor or attainable skill that could be labeled professional, whether it is in the field of writing, sports, computer programming, music, film, etc. (It also has been use to describe a certain style of pornography where the actors or actresses often do gonzo porn shoots or web-based porn scenes, etc. until they attain a certain level of familiarity and popularity with fans, producers and directors to be put in "professionally" made feature-length adult films, which is often how this works in the porn community.) The term "professional amateur" has long had meaning and significance in any endeavour where a professional contingent exists. It is probably most recognizable in the field of sports, where those who play at highly competitive or skilled level, but are not paid, are often called Pro-Ams. Note that the term Pro-Am could also refer to a contest in which professionals play with amateurs, especially in golf.
Historical shiftThe 20th century witnessed the rise of many new professionals in fields such as medicine, science, education and politics. Amateurs and their sometimes ramshackle organizations were driven out by people who knew what they were doing and had certificates to prove it. This historic shift is now reversing with Pro-Ams: people who pursue amateur activities to professional standards are increasingly an important part of the society and economy of developed nations. Their leisure is not passive but active and participatory. Their contribution involves the deployment of publicly accredited knowledge and skills, and is often built up over a long career involving sacrifices and frustrations. Pro-Am RevolutionRecently, the term Pro-Am has been used as a descriptor for an emerging sociological and economic trend. This has been described by a UK think tank, Demos, in the book The Pro-Am Revolution: How enthusiasts are changing our economy and society (2004), by Charles Leadbeater and Paul Miller. Pro-Ams occur in populations that have more leisure time and live longer, allowing the pursuit of hobbies and interests at a professional level. For example, authors of encyclopedia articles have traditionally been paid professionals, but recently amateurs have entered the field, participating in projects such as Wikipedia. Other Pro-Am fields include astronomy, activism, surfing, software development, education, and music production and distribution. Open source/Free Software such as GNU/Linux was developed by paid professionals at companies such as Red Hat, HP and IBM together with Pro-Ams, and has become a major competitor to Microsoft.
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