 |
del.icio.us |
 |
Digg |
 |
Furl |
 |
|
 |
Rojo |
| Add to OnlyWire |
 |
This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed. (February 2008) |
| This article may not meet the general notability guideline or one of the following specific guidelines for inclusion on Wikipedia: Biographies, Books, Companies, Fiction, Music, Neologisms, Numbers, Web content, or several proposals for new guidelines. If you are familiar with the subject matter, please expand or rewrite the article to establish its notability. The best way to address this concern is to reference published, third-party sources about the subject. If notability cannot be established, the article is more likely to be considered for redirection, merging, or deletion, per Wikipedia:Guide to deletion. This article has been tagged since February 2008. |
| Wright Massey | |
 Wright Massey in Orlando on April 1st, 2007
|
|
| Born | June 21, 1953 Elizabeth City, North Carolina, North Carolina, U.S. |
|---|---|
| Occupation | CEO, Brand Architecture Inc. |
| Spouse(s) | Kimri Massey |
| Children | 3 |
| Website Brand Architecture |
|
Wright Massey (b. June 21, 1953) is an American businessman and entrepreneur most widely known as the Vice President of Development of Starbucks, the Director of Design at The Disney Store, and designer of the famous Coca-Cola Sign in Times Square. Wright Massey founded Brand Architecture, his architecture and design firm, in 1999, and is currently redesigning Outback Steakhouse.
In 1994, he joined Seattle's Starbucks to completely redesign the stores. He is credited with creating the Synergistic Rollout Program that built one store per day, saving Starbucks $20M a year. Massey also established the Creative Services Group which produced the brand identity and the store design. Massey created a visual brand language for Starbucks that was recognizable and distinctive, the way Coca-Cola maintained the color red, the Spencerian script, and the red bottle for over 100 years. The visual brand language consisted of icons, stories, and color palettes that conveyed the look and feel of Starbucks graphics.
Massey's Synergistic Rollout Program helped aggressively expand Starbucks' reach across the United States. In Schultz's co-authored book called Pour Your Heart into It, Schultz states about Massey: "Given the apparently contradictory tasks of lowering costs while creating a better design, Wright’s team not only accomplished that but also a third: devising novel formats that would allow sales in locations we never could have considered before."
References
 |
This article about an American businessperson born in the 1950s is a stub. You can help Wikipedia by expanding it. |
